POLICE

Originating from Italy in 1983, POLICE Lifestyle now has an international presence, appealing to authentic individuals with daring personalities. It carries a style that effortlessly asserts itself all over the world.

A brand without labels, conventions and brakes, it targets real and authentic individuals who perpetually refuse to play by the rules

POLICE rides trends but then goes further to assert its personality with positive re-invention and innovation. Collaborations and experiments have lead to successes such as the iconic blue mirrored lenses, the eagle emblem and edgy timepieces all a result of representing bold expression. As the principle licensee for apparel, Zabou has now added premium denimwear to the list of POLICE products.

Over the years the brand has transformed it’s style into a ‘lifestyle’ and thanks to collaborations with film studios and high-calibre celebrities like Bruce Willis, George Clooney, David Beckham and most recently Formula One superstar Lewis Hamilton the brand’s values have been given a voice.